London 1981

Peter MARSHALL


Saga Records, Kensal Rd, 1981
27f-56: Kensington & Chelseat

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This rather stark building with its tower is still visible on Adela St, a short cul-de-sac off the north of Kensal Road. It was part of the large works at 326 Kensal Road where Saga Records where cut and pressed.
 
Saga, founded by Marcel Rodd in the 1960s, set out to produce cheap records for a mass audience who were then just acquiring hi-fi systems. Much of their early output was material recorded by major orchestras in central and eastern Europe and released under fictitious names, and the company's own recording studios were extremely small - a quartet was a crowd. But they went on to issue, under a variety of label names, a hugely eclectic catalogue including a number of records of steam engines, some of the best of British folk music and often unknown groups from 'Swingin' London'. If you have old vinyl from Boulevard, Flag, Allied Records, Art & Sound etc these were pressed here - and some are now high priced collector's items.
 
Many of the records pressed on Kensal Road were notable for their terrible sound quality, largely due to the company using scrap vinyl from companies such as Phillips, bought by the lorryload to keep costs low.
 
I'm not clear what happened to the company, but I think their last release under the Saga label was around the time I took this picture. The names Saga Records and Allied Records are chalked above the right-hand side of the left-hand shutter. The works is now The Saga Centre, and this building is now the Saga Centre secure self-storage.